Matthew’s journey to discipline and business success didn’t happen overnight. It started during the COVID pandemic. On March 13th, his life took a turn when schools shut down—what was supposed to be three weeks at home turned into five long months.

At first, being stuck inside left Matthew feeling unhappy, unmotivated, and even a little depressed. But one day, his sister Katie showed him a 12-minute ab workout video. Reluctantly, he joined her. When he finished, something clicked—he felt a rush of energy, confidence, and happiness like never before. For the first time, he actually wanted to improve himself.

Inspired, he started researching fitness and came across photos of incredibly fit people. They became his motivation. He began doing daily ab workouts, pushing himself harder each time. Soon, discipline took over—cold showers, 100 push-ups and pull-ups a day, meditation, journaling, and prayer all became part of his routine. His body, mind, and spirit were transforming.

Then, one night, while scrolling YouTube, a video titled "What to Do Before You Turn 18 to Set Yourself Up Financially" caught his eye. One piece of advice stuck with him: read How to Win Friends and Influence People and Think and Grow Rich. He bought them immediately, and those books opened his mind to a whole new world of possibilities. Hungry for more, he devoured every business book he could find.

Eager to test what he learned, he started his first business—mowing lawns. From there, he tried everything: reselling sneakers, shoveling driveways, moving furniture, e-commerce, even investing.

Later, he helped home remodeling companies grow by creating branded content on social media, bringing them steady leads.

Now? He works with tattoo artists, using Instagram ads and high-quality content to turn followers into loyal clients—helping them grow by connecting with their audience in a real, personal way.